• 4 Days of Hands-On Workshop, focusing on Sustainable European Design
• Learn mechanics and techniques from past generations & civilizations that can be applied to modern European design
• Learn the mechanics of binding, weaving, and pinning to create beautiful floral installations

• Keukenhof Gardens Tulip Festival
• Aalsmeer Flower Auction
• Multiple Flower Growers, including Marginpar Headquarters + more
• Guided Tours to some of Amsterdam’s best flower shops
• Guided Tours of Amsterdams’s best museums (Van Gogh Museum, Stedelijk Museum, STRAAT Museum, & MOCO Museum)
• Pedestrian Tour thru Amsterdam, including Canal Boat Tour

• Breakfast Snacks Daily (Workshop Days)
• Catered Lunch Daily (All Days)
• Group Dinner (April 11th)
• Premium Bus Transportation to ALL offsite Tours

Join us the evening before Day 1 for a relaxed and friendly Check-In Reception, where you’ll have a chance to meet your fellow participants, greet your hosts, and get oriented for the exciting week ahead. During this time, you’ll receive your official Tour Swag Bag, filled with useful goodies, workshop materials, and a few special surprises to enhance your experience. It’s the perfect opportunity to settle in, ask questions, and start building connections before the floral adventure officially begins the next morning.

We kick off Day 1 bright and early with a visit to the world-famous Aalsmeer Flower Auction—the largest flower auction in the world! Enjoy a behind-the-scenes guided tour through their massive, fast-paced facility, where millions of flowers are traded daily. From there, we’ll spend the day visiting a selection of Dutch growers, offering a unique glimpse into the innovation and care behind the Netherlands’ thriving floriculture industry. We’ll wrap up the day with a short tour of our Workshop Venue.

Start Day 2 experiencing the breathtaking beauty of spring in full bloom with a guided tour of Keukenhof Gardens, where millions of tulips create a vibrant tapestry of color during the world-famous Tulip Festival, one of the most celebrated floral events in the world. After soaking in the floral inspiration and enjoying time among the blossoms, we return to our workshop venue to kick off the first hands-on session of our Sustainable European Design MasterClass.

On Day 3, we step back in time to explore the roots of sustainable floral design. In this hands-on session, Per, Max, and Hitomi guide participants through forgotten techniques, natural materials, and historic approaches that shaped floral culture from ancient civilizations through the Renaissance. Using compostable and reusable materials, students will recreate timeless methods such as garlanding, wreath-making, and hand-tied arrangements—laying the foundation for more thoughtful, environmentally conscious practices.

On Day 4, we shift our focus to translating historical inspiration into contemporary floral aesthetics. Through guided design exercises, Per, Max, and Hitomi will help participants explore form, balance, and composition using natural materials and refined techniques. Drawing from periods like Baroque, Art Nouveau, and Modernism, students will reinterpret classic styles with a modern, sustainable approach—blending past and present into expressive, eco-conscious floral art.

On Day 5, we look ahead to the future of floral design through the lens of sustainability and innovation. Per, Max, and Hitomi guide participants in creating impactful & sustainable designs that minimize waste and support practical, eco-conscious solutions. With an emphasis on scalability and intention, students will explore how mindful techniques can elevate both artistry and environmental responsibility. We’ll conclude the day with a celebratory group dinner to reflect and connect.

On Day 6, we immerse ourselves in the creative energy of Amsterdam with a full day of exploration and inspiration. The group will visit the bold and contemporary STRAAT Museum and the renowned Stedelijk Museum, taking in a diverse range of visual art and design. We’ll also tour a selection of standout local flower shops, handpicked for their unique aesthetics and innovative approaches. The day concludes with a relaxing canal boat ride—a perfect way to unwind and reflect on the vibrant culture and creativity of the city.

On Day 7, we continue our creative journey with a walking tour through the heart of Amsterdam, taking in the city’s charm, history, and inspiration at every turn. Highlights include visits to the thought-provoking MOCO Museum and the iconic Van Gogh Museum, where art and emotion intersect in powerful ways. We’ll also stop by a final selection of local flower shops, personally curated by Per, Max, and Hitomi, offering one last dose of floral inspiration to close out our unforgettable week together.